The Right Sensory Mix: Decoding Customers’ Behavior and Preferences (Bog, Hardback, Engelsk) af Diana Derval

The Right Sensory Mix: Decoding Customers’ Behavior and Preferences

(Bog, Hardback, Engelsk)
Forfatter: Diana Derval

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Beskrivelse

People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences.

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Alle detaljer

Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Forfatter Diana Derval
Type Bog
Format Hardback
Sprog Engelsk
Udgave Second Edition 2022
Udgivelsesdato 10-04-2022
Første udgivelsesår 2022
Serie Management for Professionals
Illustrationer 80 Illustrations, color; 6 Illustrations, black and white; XXVII, 322 p. 86 illus., 80 illus. in color.
Originalsprog Germany
Sideantal 322
Indbinding Hardback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 322 pages, 80 Illustrations, color; 6 Illustrations, black and white; XXVII, 322 p. 86 illus., 80 il
Mål 159 x 242 x 28
ISBN-13 / EAN-13 9783662637944