The Routledge Companion to Contemporary Brand Management (Bog, Hardback, Engelsk)
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The Routledge Companion to Contemporary Brand Management

(Bog, Hardback, Engelsk)
The Routledge Companion to Contemporary Brand Management
Forlag: Taylor & Francis Ltd

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As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 13-07-2016
Første udgivelsesår 2016
Serie Routledge Companions in Marketing, Advertising and Communication
Illustrationer 42 Tables, black and white; 42 Line drawings, black and white; 1 Halftones, black and white; 43 Illustrations, black and white
Fagredaktør Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
Originalsprog United Kingdom
Sideantal 616
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 616 pages, 42 Tables, black and white; 42 Line drawings, black and white; 1 Halftones, black and whi
Mål 183 x 253 x 40
ISBN-13 / EAN-13 9780415747905