The Routledge Companion to Financial Services Marketing
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032340210
- Se flere detaljer ▼
Bemærk: Kan ikke leveres før jul.
Beskrivelse
Practically, the events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.The development of this book is thus timely for both academic and practical reasons.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 13-06-2022 |
| Første udgivelsesår | 2022 |
| Serie | Routledge Companions in Marketing, Advertising and Communication |
| Illustrationer | 44 Illustrations, black and white |
| Fagredaktør | Tina (University of Edinburgh Harrison, Hooman (Fordham University Estelami |
| Originalsprog | United Kingdom |
| Sideantal | 608 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 608 pages, 44 Illustrations, black and white |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032340210 |