The Transformation of Boeing from Technological Leadership to Financial Engineering a... (Bog, Hardback, Engelsk)
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The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline

(Bog, Hardback, Engelsk)
Forfatter: Charles (Schulich School of Business McMillan
The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline
Forlag: Cambridge University Press

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This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.

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Alle detaljer

Forlag Cambridge University Press
Forfatter Charles (Schulich School of Business McMillan
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 05-12-2024
Første udgivelsesår 2024
Serie Elements in Reinventing Capitalism
Illustrationer Worked examples or Exercises
Originalsprog United Kingdom
Sideantal 100
Indbinding Hardback
Forlag Cambridge University Press
Sideoplysninger 100 pages, Worked examples or Exercises
Mål 235 x 161 x 12
ISBN-13 / EAN-13 9781009475624