The Transformation of Boeing from Technological Leadership to Financial Engineering a... (Bog, Paperback / softback, Engelsk)
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The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline

(Bog, Paperback / softback, Engelsk)
Forfatter: Charles (Schulich School of Business McMillan
The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline
Forlag: Cambridge University Press

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Beskrivelse

This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.

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Alle detaljer

Forlag Cambridge University Press
Forfatter Charles (Schulich School of Business McMillan
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 05-12-2024
Første udgivelsesår 2024
Serie Elements in Reinventing Capitalism
Illustrationer Worked examples or Exercises
Originalsprog United Kingdom
Sideantal 100
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 100 pages, Worked examples or Exercises
Mål 151 x 229 x 9
ISBN-13 / EAN-13 9781009394727