Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments
(Bog, Hardback, Engelsk)
Forlag:
Springer Nature Switzerland AG
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783030138226
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Beskrivelse
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans.
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| Forlag | Springer Nature Switzerland AG |
| Forfatter | Ralf T. Kreutzer |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2019 ed. |
| Udgivelsesdato | 16-05-2019 |
| Første udgivelsesår | 2019 |
| Serie | Management for Professionals |
| Illustrationer | 104 Illustrations, color; 12 Illustrations, black and white |
| Originalsprog | Switzerland |
| Sideantal | 260 |
| Indbinding | Hardback |
| Forlag | Springer Nature Switzerland AG |
| Sideoplysninger | 260 pages, 104 Illustrations, color; 12 Illustrations, black and white |
| Mål | 241 x 165 x 22 |
| ISBN-13 / EAN-13 | 9783030138226 |