Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI.
Modern marketing managers need intuitive and effective tools not just for designing strategies but... Læs mere
It is thus aimed at all those who deal with questions of online marketing in the context of their education and training (also as a minor subject) as well as their professional... Læs mere
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development.
This book initiates the conversation about the metaverse in science and practice.
This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world.
Das ausgefeilteste Marketing-Konzept nützt nichts, wenn in der Umsetzung die Power fehlt.Dr. Wolfgang Merkle, Direktor... Læs mere
„Die neue Macht des Marketing belegt eindrucksvoll und voller Inspirationen für die Praxis, wie mit Emotion, Innovation und Präzision neue Spitzenleistungen für den Erfolg in umkämpften Märkten beflügelt werden können: Ein leidenschaftliches Plädoyer mit hohem Mehrwert!"