Ralf T. Kreutzer Forfatter
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Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey (Bog, Paperback / softback, Engelsk)
Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI.
Levering: 6 - 9 hverdage -
Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments (Bog, Hardback, Engelsk)
Modern marketing managers need intuitive and effective tools not just for designing strategies but... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Online Marketing (Bog, Paperback / softback, Engelsk)
It is thus aimed at all those who deal with questions of online marketing in the context of their education and training (also as a minor subject) as well as their professional... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Toolbox Digital Business: Leadership, Business Models, Technologies and Change (Bog, Hardback, Engelsk)
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Practice-Oriented Marketing: Basics – Instruments – Case Studies (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
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Next Stop Metaverse: A Quick Guide to Concepts, Uses, and Potential for Research and Practice (Bog, Hardback, Engelsk)
This book initiates the conversation about the metaverse in science and practice.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey (Bog, Hardback, Engelsk)
This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Digital Business Leadership: Digital Transformation, Business Model Innovation, Agile Organization, Change Management (Bog, Paperback / softback, Engelsk)
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Digital Business Leadership: Digital Transformation, Business Model Innovation, Agile Organization, Change Management (Bog, Hardback, Engelsk)
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Digital Darwinism: Branding and Business Models in Jeopardy (Bog, Paperback / softback, Engelsk)
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Practice-Oriented Online Marketing: Concepts – Tools – Checklists (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
