Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI.
It is thus aimed at all those who deal with questions of online marketing in the context of their education and training (also as a minor subject) as well as their professional... Læs mere
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world.
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This... Læs mere