Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights (Bog, Paperback / softback, Engelsk)
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Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights

(Bog, Paperback / softback, Engelsk)
Forfatter: Marc Helmold
Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights
Forlag: Springer Nature Switzerland AG

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This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Marc Helmold
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2020 ed.
Udgivelsesdato 04-06-2021
Første udgivelsesår 2021
Serie Management for Professionals
Illustrationer 76 Illustrations, color; 2 Illustrations, black and white; XXV, 191 p. 78 illus., 76 illus. in color.
Originalsprog Switzerland
Sideantal 191
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 191 pages, 76 Illustrations, color; 2 Illustrations, black and white; XXV, 191 p. 78 illus., 76 illu
Mål 235 x 155
ISBN-13 / EAN-13 9783030469870