Tourism Marketing in East and Southeast Asia (Bog, Hardback, Engelsk)
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Tourism Marketing in East and Southeast Asia

(Bog, Hardback, Engelsk)
Tourism Marketing in East and Southeast Asia
Forlag: CABI Publishing

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Beskrivelse

This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, Vietnam.

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Alle detaljer

Forlag CABI Publishing
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 04-01-2023
Første udgivelsesår 2023
Serie CABI Regional Tourism Series
Fagredaktør Dimitrios (Associate Professor in Tourism Marketing Stylidis, Prof Seongseop (Sam) (The Hong Kong Polytechnic University) Kim, Dr Jungkeun (Auckland University of Technology Kim
Originalsprog United Kingdom
Sideantal 240
Indbinding Hardback
Forlag CABI Publishing
Sideoplysninger 240 pages
Mål 178 x 252 x 19
ISBN-13 / EAN-13 9781800622142