Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032908977
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Beskrivelse
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-06-2025 |
| Første udgivelsesår | 2025 |
| Serie | Key Issues in Marketing Management |
| Fagredaktør | Teresa Heath, Mona Moufahim, Lisa O’Malley |
| Originalsprog | United Kingdom |
| Sideantal | 172 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 172 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032908977 |