Trendology: Building an Advantage through Data-Driven Real-Time Marketing
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349502431
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Beskrivelse
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfatter | C. Kerns |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2014 |
| Udgivelsesdato | 11-11-2014 |
| Første udgivelsesår | 2014 |
| Illustrationer | 3 Illustrations, color; 58 Illustrations, black and white; XVI, 234 p. 61 illus., 3 illus. in color. |
| Originalsprog | United Kingdom |
| Sideantal | 234 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 234 pages, 3 Illustrations, color; 58 Illustrations, black and white; XVI, 234 p. 61 illus., 3 illus |
| Mål | 156 x 232 x 16 |
| ISBN-13 / EAN-13 | 9781349502431 |