Understanding the Marketing Exceptionality of Prestige Perfumes (Bog, Hardback, Engelsk)
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Understanding the Marketing Exceptionality of Prestige Perfumes

(Bog, Hardback, Engelsk)
Forfattere: Nithda Horoszko, David Moskowitz, Howard Moskowitz
Understanding the Marketing Exceptionality of Prestige Perfumes
Forlag: Taylor & Francis Ltd

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Beskrivelse

Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Nithda Horoszko, David Moskowitz, Howard Moskowitz
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 27-03-2018
Første udgivelsesår 2018
Illustrationer 74 Tables, black and white; 31 Line drawings, black and white; 31 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 188
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 188 pages, 74 Tables, black and white; 31 Line drawings, black and white; 31 Illustrations, black an
Mål 225 x 144 x 19
ISBN-13 / EAN-13 9781138580787