Understanding the Professional Buyer: What Every Sales Professional Should Know About... (Bog, Paperback / softback, Engelsk)
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Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves

(Bog, Paperback / softback, Engelsk)
Forfattere: Peter Cheverton, Jan Paul Van Der Velde
Forlag: Kogan Page Ltd

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Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.

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Alle detaljer

Forlag Kogan Page Ltd
Forfattere Peter Cheverton, Jan Paul Van Der Velde
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-11-2010
Første udgivelsesår 2010
Originalsprog United Kingdom
Sideantal 208
Indbinding Paperback / softback
Forlag Kogan Page Ltd
Sideoplysninger 208 pages
Mål 232 x 158 x 13
ISBN-13 / EAN-13 9780749461232