Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice (Bog, Paperback / softback, Engelsk)
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Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice

(Bog, Paperback / softback, Engelsk)
Forfatter: John Heeley
Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice
Forlag: Channel View Publications Ltd

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Beskrivelse

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

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Alle detaljer

Forlag Channel View Publications Ltd
Forfatter John Heeley
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-02-2015
Første udgivelsesår 2015
Serie Aspects of Tourism
Originalsprog United Kingdom
Sideantal 165
Indbinding Paperback / softback
Forlag Channel View Publications Ltd
Sideoplysninger 165 pages
Mål 157 x 234 x 10
ISBN-13 / EAN-13 9781845414924