Valuing Customer Engagement: Strategies to Measure and Maximize Profitability (Bog, Paperback / softback, Engelsk) af V. Kumar

Valuing Customer Engagement: Strategies to Measure and Maximize Profitability

(Bog, Paperback / softback, Engelsk)
Forfatter: V. Kumar

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In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter V. Kumar
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Second Edition 2024
Udgivelsesdato 20-02-2024
Første udgivelsesår 2024
Serie Palgrave Executive Essentials
Illustrationer 14 Illustrations, color; 48 Illustrations, black and white; XXVIII, 280 p. 62 illus., 14 illus. in color.
Originalsprog Switzerland
Sideantal 280
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 280 pages, 14 Illustrations, color; 48 Illustrations, black and white; XXVIII, 280 p. 62 illus., 14
Mål 235 x 155
ISBN-13 / EAN-13 9783031432989