Forventes på lager: 31-01-2000
An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process.
| Forlag | Taylor & Francis Ltd |
| Forfatter | W.M. Wadman |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 31-01-2000 |
| Første udgivelsesår | 2000 |
| Illustrationer | diagrams, equations, bibliography, index |
| Originalsprog | United Kingdom |
| Sideantal | 324 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 324 pages |
| Mål | 254 x 178 |
| ISBN-13 / EAN-13 | 9780765604651 |