When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media (Bog, Hardback, Engelsk)
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When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

(Bog, Hardback, Engelsk)
Forfatter: Doug Underwood
When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media
Forlag: Columbia University Press

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Beskrivelse

Based on extensive surveys of news management, this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.

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Alle detaljer

Forlag Columbia University Press
Forfatter Doug Underwood
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 29-07-1993
Første udgivelsesår 1993
Originalsprog United States
Sideantal 259
Indbinding Hardback
Forlag Columbia University Press
Sideoplysninger 259 pages
ISBN-13 / EAN-13 9780231080484