When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media (Bog, Paperback / softback, Engelsk)
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When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

(Bog, Paperback / softback, Engelsk)
Forfatter: Doug Underwood
When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media
Forlag: Columbia University Press

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Beskrivelse

This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.

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Alle detaljer

Forlag Columbia University Press
Forfatter Doug Underwood
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 23-11-1995
Første udgivelsesår 1995
Originalsprog United States
Sideantal 259
Indbinding Paperback / softback
Forlag Columbia University Press
Sideoplysninger 259 pages
ISBN-13 / EAN-13 9780231080491