Winning with Data in the Business of Sports: CRM and Analytics
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780367610708
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Beskrivelse
This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Fiona Green |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2 ed |
| Udgivelsesdato | 18-03-2021 |
| Første udgivelsesår | 2021 |
| Illustrationer | 18 Halftones, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 228 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 228 pages, 18 Halftones, black and white |
| Mål | 161 x 241 x 21 |
| ISBN-13 / EAN-13 | 9780367610708 |