A Dictionary of Marketing
(Bog, Paperback / softback, Engelsk)
Forlag:
Oxford University Press
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780198736424
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Beskrivelse
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
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Alle detaljer
| Forlag | Oxford University Press |
| Forfatter | Charles Doyle |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 4 Revised edition |
| Udgivelsesdato | 28-04-2016 |
| Første udgivelsesår | 2016 |
| Serie | Oxford Quick Reference |
| Illustrationer | c. 35 line drawings (charts and graphs), 6 tables |
| Originalsprog | United Kingdom |
| Sideantal | 544 |
| Indbinding | Paperback / softback |
| Forlag | Oxford University Press |
| Sideoplysninger | 544 pages, c. 35 line drawings (charts and graphs), 6 tables |
| Mål | 198 x 129 x 33 |
| ISBN-13 / EAN-13 | 9780198736424 |