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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

(Bog, Paperback / softback, Engelsk)
Forfatter: Jim Blythe
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Forlag: SAGE Publications Inc

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Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

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Alle detaljer

Forlag SAGE Publications Inc
Forfatter Jim Blythe
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 18-10-2006
Første udgivelsesår 2006
Serie Very Short, Fairly Interesting & Cheap Books
Originalsprog United States
Sideantal 160
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 160 pages
Mål 130 x 298 x 15
ISBN-13 / EAN-13 9781412930888