A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

(Bog, Hardback, Engelsk)
Forfatter: Jim Blythe

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Beskrivelse

Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

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Alle detaljer

Forlag SAGE Publications Inc
Forfatter Jim Blythe
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 23-10-2006
Første udgivelsesår 2006
Serie Very Short, Fairly Interesting & Cheap Books
Originalsprog United States
Sideantal 160
Indbinding Hardback
Forlag SAGE Publications Inc
Sideoplysninger 160 pages
Mål 198 x 129
ISBN-13 / EAN-13 9781412930871