Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Ind... (Bog, Hardback, Engelsk)

Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families

(Bog, Hardback, Engelsk)
Forfattere: Harleen Kaur, Chandan Deep (Department of Mechanical Engineering Singh

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Beskrivelse

This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Harleen Kaur, Chandan Deep (Department of Mechanical Engineering Singh
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-02-2020
Første udgivelsesår 2020
Serie Routledge Focus on Business and Management
Illustrationer 49 Tables, black and white; 9 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 190
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 190 pages, 49 Tables, black and white; 9 Illustrations, black and white
Mål 223 x 145 x 13
ISBN-13 / EAN-13 9780367408893