Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032239057
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Beskrivelse
"This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.
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| Forlag | Taylor & Francis Ltd |
| Forfattere | Harleen Kaur, Chandan Deep (Department of Mechanical Engineering Singh |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 13-12-2021 |
| Første udgivelsesår | 2021 |
| Serie | Routledge Focus on Business and Management |
| Illustrationer | 9 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 202 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 202 pages, 9 Illustrations, black and white |
| Mål | 216 x 138 |
| ISBN-13 / EAN-13 | 9781032239057 |