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Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

(Bog, Hardback, Engelsk)
Forfatter: Koen W. De Bock
Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
Forlag: Taylor & Francis Ltd

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Beskrivelse

While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Koen W. De Bock
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 24-05-2013
Første udgivelsesår 2013
Fagredaktør Kristof Coussement
Originalsprog United Kingdom
Sideantal 352
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 352 pages
Mål 178 x 247 x 27
ISBN-13 / EAN-13 9781409444619