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Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

(Bog, Paperback / softback, Engelsk)
Forfatter: Koen W. De Bock
Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
Forlag: Taylor & Francis Ltd

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While the definition of database marketing hasn?€?t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems

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Forlag Taylor & Francis Ltd
Forfatter Koen W. De Bock
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 24-06-2024
Første udgivelsesår 2024
Fagredaktør Kristof Coussement
Originalsprog United Kingdom
Sideantal 346
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 346 pages
Mål 246 x 174
ISBN-13 / EAN-13 9781032837192