Advertising as a Creative Industry: Regime of Paradoxes
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032203010
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Formater og udgaver
Beskrivelse
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Izabela Derda |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 25-07-2023 |
| Første udgivelsesår | 2023 |
| Serie | Routledge Research in the Creative and Cultural Industries |
| Illustrationer | 1 Halftones, black and white; 1 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 92 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 92 pages, 1 Halftones, black and white; 1 Illustrations, black and white |
| Mål | 144 x 224 x 13 |
| ISBN-13 / EAN-13 | 9781032203010 |