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  7. Advertising as a Creative Industry: Regime of Paradoxes

Advertising as a Creative Industry: Regime of Paradoxes

(Bog, Paperback / softback, Engelsk)
Forfatter: Izabela Derda
Forlag: Taylor & Francis Ltd

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Beskrivelse

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Izabela Derda
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-01-2025
Første udgivelsesår 2025
Serie Routledge Research in the Creative and Cultural Industries
Illustrationer 1 Halftones, black and white; 1 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 92
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 92 pages, 1 Halftones, black and white; 1 Illustrations, black and white
Mål 137 x 217 x 8
ISBN-13 / EAN-13 9781032203041