Advertising in MENA Goes Digital (Bog, Paperback / softback, Engelsk) af Ilhem Allagui

Advertising in MENA Goes Digital

(Bog, Paperback / softback, Engelsk)
Forfatter: Ilhem Allagui

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Beskrivelse

Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in MENA affecting the advertising industry, what forms of advertisements have emerged from the industry globalization and adoption of new technologies, and, specifically, the ways in which advertising in MENA has d

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Ilhem Allagui
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 18-12-2020
Første udgivelsesår 2020
Originalsprog United Kingdom
Sideantal 226
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 226 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780367730994