Advertising in MENA Goes Digital (Bog, Hardback, Engelsk) af Ilhem Allagui
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Advertising in MENA Goes Digital

(Bog, Hardback, Engelsk)
Forfatter: Ilhem Allagui
Advertising in MENA Goes Digital
Forlag: Taylor & Francis Ltd

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Beskrivelse

Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in MENA affecting the advertising industry, what forms of advertisements have emerged from the industry globalization and adoption of new technologies, and, specifically, the ways in which advertising in MENA has d

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Ilhem Allagui
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 02-04-2019
Første udgivelsesår 2019
Illustrationer 4 Tables, black and white; 11 Line drawings, black and white; 1 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 226
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 226 pages, 4 Tables, black and white; 11 Line drawings, black and white; 1 Illustrations, black and
Mål 163 x 240 x 25
ISBN-13 / EAN-13 9780367076504