African Luxury Branding: From Soft Power to Queer Futures (Bog, Hardback, Engelsk)
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  9. African Luxury Branding: From Soft Power to Queer Futures

African Luxury Branding: From Soft Power to Queer Futures

(Bog, Hardback, Engelsk)
Forfatter: Mehita (University of the Witwatersrand Iqani
African Luxury Branding: From Soft Power to Queer Futures
Forlag: Taylor & Francis Ltd

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Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Mehita (University of the Witwatersrand Iqani
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 10-01-2023
Første udgivelsesår 2023
Serie Routledge Critical Advertising Studies
Illustrationer 14 Halftones, black and white; 14 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 122
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 122 pages, 14 Halftones, black and white; 14 Illustrations, black and white
Mål 144 x 224 x 13
ISBN-13 / EAN-13 9781032129617