Airline Marketing and Management (Bog, Hardback, Engelsk) af Stephen Shaw

Airline Marketing and Management

(Bog, Hardback, Engelsk)
Forfatter: Stephen Shaw

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Beskrivelse

Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Stephen Shaw
Type Bog
Format Hardback
Sprog Engelsk
Udgave 7 ed
Udgivelsesdato 07-07-2011
Første udgivelsesår 2011
Originalsprog United Kingdom
Sideantal 384
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 384 pages
Mål 239 x 160 x 31
ISBN-13 / EAN-13 9781409401476