Alternate Reality Games: Promotion and Participatory Culture
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032338125
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Formater og udgaver
Beskrivelse
Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).
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| Forlag | Taylor & Francis Ltd |
| Forfatter | Stephanie Janes |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 13-06-2022 |
| Første udgivelsesår | 2022 |
| Serie | Routledge Critical Advertising Studies |
| Illustrationer | 2 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 144 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 144 pages, 2 Illustrations, black and white |
| Mål | 136 x 215 x 12 |
| ISBN-13 / EAN-13 | 9781032338125 |