The Consumer Insights Handbook: Unlocking Audience Research Methods (Bog, Hardback, Engelsk)
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The Consumer Insights Handbook: Unlocking Audience Research Methods

(Bog, Hardback, Engelsk)
Forfatter: Danielle Sarver (University for the Creative Arts Coombs
The Consumer Insights Handbook: Unlocking Audience Research Methods
Forlag: Bloomsbury Publishing PLC

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This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Danielle Sarver (University for the Creative Arts Coombs
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 22-06-2021
Første udgivelsesår 2021
Illustrationer 22 b/w illustrations; 31 b/w photos; 5 tables
Originalsprog United States
Sideantal 248
Indbinding Hardback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 248 pages, 22 b/w illustrations; 31 b/w photos; 5 tables
Mål 268 x 186 x 21
ISBN-13 / EAN-13 9781538145517