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Salgsledelse og markedsføringsledelse
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Strategic Marketing in Tourism Services (Bog, Hardback, Engelsk)Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title... Læs mere
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Toward a Better Understanding of the Role of Value in Markets and Marketing (Bog, Hardback, Engelsk)This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.
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New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach (Bog, Hardback, Engelsk)New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
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Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior (Bog, Hardback, Engelsk)The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes... Læs mere
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Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It (Bog, Hardback, Engelsk)If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
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Customer Experience Innovation: How to Get a Lasting Market Edge (Bog, Hardback, Engelsk)This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small companies.
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From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads (Bog, Hardback, Engelsk)This volume brings together some of the world’s leading scholars of market categorization. Together,... Læs mere
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Continuing to Broaden the Marketing Concept (Bog, Hardback, Engelsk)Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The... Læs mere
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Big Ideas in Public Relations Research and Practice (Bog, Hardback, Engelsk)Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and... Læs mere
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Coaching Winning Sales Teams: Insights from the World of Sport and Business (Bog, Hardback, Engelsk)Through extensive research into elite coaches in the world of business and sports, this book investigates the mindset, skills and behaviours required to be a top sales coach and provides a range of practical models, tools and techniques for sales leaders and professionals to use.
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Leading the Sales Force: A Dynamic Management Process (Bog, Hardback, Engelsk)How should a sales force be managed effectively? Like aircraft pilots, managers must analyse information and make interconnected decisions to... Læs mere
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Regenerating Forests and Livelihoods in Nepal: A new lease on life (Bog, Hardback, Engelsk)This book documents the success of an innovative programme in the Himalayan foothills of Nepal. It transformed degraded land into a... Læs mere
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