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Understand how to apply marketing science to increase brand effectiveness and growth.
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Holistically addressing the documented needs of practicing artists, this book applies contemporary business management principles to the unique circumstances of people who make their living through creative expression.
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In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands... Læs mere
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Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
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This book explores the complex legal, cultural, economic and human rights issues associated with... Læs mere
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Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability.
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Responsible Finance and Accounting positions itself as a key pillar in tomorrow’s better world for business, society, and planet.