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Salgsledelse og markedsføringsledelse
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The Customering Method: From CX Dogma to Customer Science (Bog, Paperback / softback, Engelsk)Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This... Læs mere
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The Power of Collaboration: From Ego-System to Eco-System (Bog, Paperback / softback, Engelsk)Innovation has always been a core driver of growth at most organizations and collaboration is key to driving it. Collaboration facilitates the exchange of ideas and thoughts among team members who then weigh in on them with collective expertise.
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How to Sell: Sales Tales: True Stories of How Great Sales Happen (Bog, Paperback / softback, Engelsk)This book will help you sell more. Over 30 years, Conor Kenny has learnt to sell largely by making mistakes and learning what makes... Læs mere
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Money and Marketing in the Art World (Bog, Paperback / softback, Engelsk)This book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping the art world and in propelling specific artists and artworks to positions of prominence.
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Global Marketing: Understanding Marketing in a Globalized Business Environment (Bog, Paperback / softback, Engelsk)Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
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The Sales Multiplier Formula: Simple Strategies to Multiply Your Sales by 4.68X (Bog, Paperback / softback, Engelsk)Consider this your guide to shifting your organization from transactional selling to embracing a sales method that will... Læs mere
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B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue (Bog, Paperback / softback, Engelsk)Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.
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Anti-Consumption: Exploring the Opposition to Consumer Culture (Bog, Paperback / softback, Engelsk)In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption.
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Organizational Corruption, Crime and Covid-19: Upholding Integrity and Transparency in Times of Crises (Bog, Paperback / softback, Engelsk)The book has been created by the members of the United Nations Principles for Responsible Management... Læs mere
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Sustainable Value Chain Management: A Research Anthology (Bog, Paperback / softback, Engelsk)The way organizations manage their value chain has changed dramatically over the past decade. Today, organizations take account of economic... Læs mere
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Corporate Governance: Values, Ethics and Leadership (Bog, Paperback / softback, Engelsk)The study of corporate governance is a relatively modern development, with significant attention devoted to the subject only during the last fifty... Læs mere
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation (Bog, Paperback / softback, Engelsk)According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has... Læs mere
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