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Branding and Product Design: An Integrated Perspective (Bog, Paperback / softback, Engelsk)Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still... Læs mere
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Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes (Bog, Paperback / softback, Engelsk)Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to... Læs mere
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Contextual Embeddedness of Women's Entrepreneurship: Going Beyond a Gender Neutral Approach (Bog, Paperback / softback, Engelsk)Contextual Embeddedness of Women?€?s Entrepreneurship brings together a range of research that provides... Læs mere
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Sustainable Entrepreneurship: Discovering, Creating and Seizing Opportunities for Blended Value Generation (Bog, Paperback / softback, Engelsk)This book comprehensively review key dimensions of the sustainable entrepreneurship phenomenon to... Læs mere
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Remaking Ourselves, Enterprise and Society: An Indian Approach to Human Values in Management (Bog, Paperback / softback, Engelsk)Emanating from the belief in innate divinity, basic goodness and intrinsic altruism in human beings, Remaking... Læs mere
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Energy Management in Business: The Manager's Guide to Maximising and Sustaining Energy Reduction (Bog, Paperback / softback, Engelsk)Kit Oung?€?s Energy Management in Business is an expert's guide to energy reduction. It covers four... Læs mere
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Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase (Bog, Paperback / softback, Engelsk)What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice,... Læs mere
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Governance of the Petroleum Sector in an Emerging Developing Economy (Bog, Paperback / softback, Engelsk)Oil exploration in the developing world has been and continues to be a high profile and high risk activity, often featured in the... Læs mere
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Competitive Intelligence: Gathering, Analysing and Putting it to Work (Bog, Paperback / softback, Engelsk)Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the... Læs mere
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How to Measure and Manage Your Corporate Reputation (Bog, Paperback / softback, Engelsk)The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can... Læs mere
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Project Delivery in Business-as-Usual Organizations (Bog, Paperback / softback, Engelsk)Tim Carroll's Project Delivery in Business-as-Usual Organizations, provides an authoritative guide to improving project delivery in organizations such... Læs mere
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Stories, Visions and Values in Voluntary Organisations (Bog, Paperback / softback, Engelsk)Christina Schwabenland provides rich insights into the ways in which people take action through organizations to realize their visions of a better... Læs mere
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