Competitive Intelligence: Gathering, Analysing and Putting it to Work
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032837581
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Beskrivelse
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?€?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and compan
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| Forlag | Taylor & Francis Ltd |
| Forfatter | Christopher Murphy |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 24-06-2024 |
| Første udgivelsesår | 2024 |
| Originalsprog | United Kingdom |
| Sideantal | 302 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 302 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032837581 |