Competitive Intelligence: Gathering, Analysing and Putting it to Work (Bog, Hardback, Engelsk) af Christopher Murphy
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Competitive Intelligence: Gathering, Analysing and Putting it to Work

(Bog, Hardback, Engelsk)
Forfatter: Christopher Murphy
Competitive Intelligence: Gathering, Analysing and Putting it to Work
Forlag: Taylor & Francis Ltd

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Beskrivelse

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author’s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Christopher Murphy
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-09-2005
Første udgivelsesår 2005
Originalsprog United Kingdom
Sideantal 304
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 304 pages
Mål 253 x 177 x 25
ISBN-13 / EAN-13 9780566085376