How to Measure and Manage Your Corporate Reputation
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032837628
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Beskrivelse
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively me
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Terry Hannington |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 24-06-2024 |
| Første udgivelsesår | 2024 |
| Originalsprog | United Kingdom |
| Sideantal | 104 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 104 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032837628 |