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Salgsledelse og markedsføringsledelse
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Responsible Finance and Accounting: Performance and Profit for Better Business, Society and Planet (Bog, Paperback / softback, Engelsk)Responsible Finance and Accounting positions itself as a key pillar in tomorrow’s better world for business, society, and planet.
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Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour (Bog, Paperback / softback, Engelsk)This book demonstrates the concept of CSR and how it is included as an element of... Læs mere
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Routledge Handbook of Risk Management and the Law (Bog, Paperback / softback, Engelsk)This book pulls together work from experts around the world in a variety of key disciplines such as law, management, and business ethics. It provides an... Læs mere
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Business, Religion and the Law: Church and Business Autonomy in The Secular Economy (Bog, Paperback / softback, Engelsk)This book explores the intersection between business and religion from a legal perspective. Taking a fresh look at some... Læs mere
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The Future of Charity Marketing (Bog, Paperback / softback, Engelsk)Drawing upon the research in the Editors first book Charity Marketing: Contemporary Issues, Research and Practice, this volume focuses on how charities can prepare for the future through sharing big ideas and examples of best practice.
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Product Management in the Digital Era: Theory and Practice (Bog, Paperback / softback, Engelsk)Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails and what skills it requires.
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Responsible Business: Foundations of Ethical and Sustainable Management (Bog, Paperback / softback, Engelsk)As sustainable development becomes an increasingly important strategic issue for all organizations, there is a growing... Læs mere
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Marketing Analytics: Based on First Principles (Bog, Paperback / softback, Engelsk)Levering: 6 - 9 hverdage -
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Brand Global, Adapt Local: How to Build Brand Value Across Cultures (Bog, Paperback / softback, Engelsk)Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.
Levering: 6 - 9 hverdage -
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The High-Performing Key Account Manager: Creating Sustained Value with Strategic Customers (Bog, Paperback / softback, Engelsk)Develop the skills and capabilities to maintain high performance, deliver exceptional customer value and drive profitable growth.
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The Company and the Activist: Going Beyond PR (Bog, Paperback / softback, Engelsk)Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what... Læs mere
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The Cores of Strategic Management (Bog, Paperback / softback, Engelsk)The Cores of Strategic Management provides a concise introduction to the fundamentals of strategic management, such as strategy implementation. This text is core... Læs mere
Levering: 6 - 9 hverdage
