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Salgsledelse og markedsføringsledelse
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Consumer Vulnerability (Bog, Paperback / softback, Engelsk)This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the... Læs mere
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CIM Coursebook Marketing for Stakeholders (Bog, Paperback / softback, Engelsk)Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and... Læs mere
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Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Assembling Consumption: Researching actors, networks and markets (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Airline Marketing and Management (Bog, Paperback / softback, Engelsk)Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It... Læs mere
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Will Sustainability Fly?: Aviation Fuel Options in a Low-Carbon World (Bog, Paperback / softback, Engelsk)International air and marine travel have been left to one side in past negotiations to reduce greenhouse gas (GHG) emissions but,... Læs mere
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The Violence-Free Workplace: A Blueprint for Utilizing Professional Security Officers to Prevent and Respond to Workplace Violence (Bog, Paperback / softback, Engelsk)This book identifies the flawed principles, policies and personnel decisions that organizations use, and it provides practical solutions to address them.
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Sustainability: A Key Idea for Business and Society (Bog, Paperback / softback, Engelsk)The heightening impact of ecological and societal crises makes sustainability an increasingly urgent imperative, requiring a fundamental shift in how we understand and practice management and business.
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Sustainability and Corporate Governance: A Guide to Law and Practice (Bog, Paperback / softback, Engelsk)This is the first extensive and targeted guide for directors and their legal advisors on creating a governance framework for corporations that integrates all the recognized principles of sustainability now being discussed in boardrooms all over the world.
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Sports Marketing: A Strategic Perspective (Bog, Paperback / softback, Engelsk)This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a... Læs mere
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Strategic Brand Management and Development: Creating and Marketing Successful Brands (Bog, Paperback / softback, Engelsk)This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand... Læs mere
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Strategic Corporate Social Responsibility in Malaysia (Bog, Paperback / softback, Engelsk)This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR... Læs mere
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