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Digital Content Marketing introduces the principles of content marketing and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies.
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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and... Læs mere
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This book provides a framework and tools to convert retailing concepts—from shopping to fulfillment. It is indispensable... Læs mere
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The knowledge and innovation meant for knowledge-based economies (KBEs) are branded as green knowledge and innovation/ethical human capital, blended with the natural system as modeled by the Quintuple Helix Model of Innovation.
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This book is a comprehensive curation, exposition and illustrative discussion of recent research tools for interpretability of deep learning models, with a focus on neural network architectures.
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Bemærk: Kan ikke leveres før jul.
Based on those experiences, this book provides insights into how to improve the decision making process of your organization, whether... Læs mere
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Concerning the conference, the long and short papers selection were also the result of a double blind peer review process among the hundreds of papers initially submitted to each edition of the conference (acceptance rate for long papers is about 25%.
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This book highlights the different ways of traditional ecological knowledge (TEK) practices that conserve natural resources sustainably.
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This book is focused on AI-empowered knowledge management to improve processes, implementation of technology for providing easy access to knowledge and the impact of knowledge management to promote the platform for generation of new knowledge through continuous learning.
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This book explores theories and brings empirical evidence of innovations in learning and... Læs mere