319144

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  13.803,- kr

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  Consumer Behaviour Analysis: Critical Perspectives on Business and Management (Engelsk)

  Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.

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  13.803,- kr

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  PRIS

  11.386,- kr

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  Marketing Research (Engelsk)

  A new title in the Routledge Major Works series, Critical Perspectives on Business and Management, this is a four-volume collection of cutting-edge and canonical research on marketing research.

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  11.386,- kr

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  PRIS

  6.073,- kr

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  Handbook of Market Research (Engelsk)

  In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. Method-oriented chapters look at a... Læs mere

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  6.073,- kr

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  PRIS

  3.079,- kr

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  Qualitative Market Research: Principle & Practice (Engelsk)

  Qualitative Market Research

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  3.079,- kr

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