Handbook of Market Research
(Engelsk)
Beskrivelse
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis.
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Alle detaljer
| Forlag | Springer International Publishing AG |
| Format | Multiple-component retail product |
| Sprog | Engelsk |
| Udgave | 1st ed. 2022 |
| Udgivelsesdato | 03-12-2021 |
| Første udgivelsesår | 2021 |
| Serie | Handbook of Market Research |
| Illustrationer | 73 Illustrations, color; 138 Illustrations, black and white |
| Fagredaktør | Christian Homburg, Martin Klarmann, Arnd Vomberg |
| Originalsprog | Switzerland |
| Sideantal | 1112 |
| Indbinding | Multiple-component retail product |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 1112 pages, 73 Illustrations, color; 138 Illustrations, black and white |
| Mål | 245 x 179 x 67 |
| ISBN-13 / EAN-13 | 9783319574110 |