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This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures.
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Considering the effort and funding devoted to a company's success, understanding Intellectual Property rights patents, trade secrets, trademarks, and licensing is essential.
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This book focuses on the significant role of West African consumers in the development... Læs mere
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This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market.
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This Brief provides a general description of the European Rapid Alert System for Food and Feed (RASFF). It describes the... Læs mere
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This open access book asks just how climate-smart our food really is. Ultimately we are all in this together, our decisions on what food we buy and how we consume it send life-changing ripples right through the global web that is our food supply.
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Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.
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Imported from India, China, the Levant, and Persia and appreciated for their diversity, designs, fast bright colours and fine weave, Asian textiles became so popular in France that in 1686 the state banned their import, consumption and imitation.
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This book highlights the Social Life Cycle Assessment (SLCA) of the energy and textile sectors. for SLCA that are currently... Læs mere
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This book highlights the traditional boundaries of the textile industry and discusses to what extent organic cotton is sustainable.