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An Economic History of Film (Bog, Hardback, Engelsk)The economics of movies has been curiously under explored until now. This intelligent, readable book with contributions from the leading experts in the area, is a huge step forward in our understanding of this important topic.
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Tourism, Power and Space (Bog, Hardback, Engelsk)Exploring the connections and complexities of the relationships between power, tourism and leisure, this volume combines theoretical and empirical writings to illustrate the extent to which power impacts on tourism and leisure.
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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation (Bog, Hardback, Engelsk)A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of consumer goods.
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Sport Tourism (Bog, Hardback, Engelsk)The book draws upon theories and concepts from sociology and anthropology (the socio-cultural perspective), sport and tourism studies, and business studies and discuss how they might be applied to the study of sport tourism.
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Working with Volunteers in Sport: Theory and Practice (Bog, Paperback / softback, Engelsk)This is the first academic text to examine the role of volunteers in sport, linking theory and research to provide clear guidelines for successful volunteer management. The authors are well known for their research in this subject and cover the key issues.
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Marketing the Sports Organisation: Building Networks and Relationships (Bog, Hardback, Engelsk)Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.
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Marketing the Sports Organisation: Building Networks and Relationships (Bog, Paperback / softback, Engelsk)Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.
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Values-based Service for Sustainable Business: Lessons from IKEA (Bog, Hardback, Engelsk)This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.
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Bemærk: Kan ikke leveres før jul.
An Economic History of Film (Bog, Paperback / softback, Engelsk)The economics of movies has been curiously under explored until now. This intelligent, readable book with contributions from the leading experts in the area, is a huge step forward in our understanding of this important topic.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Asia on Tour: Exploring the rise of Asian tourism (Bog, Paperback / softback, Engelsk)Examining domestic and intra-regional tourism, the book reveals how improvements in infrastructures, ever increasing disposable incomes, liberalized... Læs mere
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The Politics of Heritage Tourism in China: A View from Lijiang (Bog, Hardback, Engelsk)Unravels the politics surrounding the hegemonic project of tourism development through the example of Lijiang Ancient Town, a mature... Læs mere
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Managerial Competence within the Hospitality and Tourism Service Industries: Global Cultural Contextual Analysis (Bog, Paperback / softback, Engelsk)Focusing particularly on the hospitality and tourism industry, this book examines the topical issue of cross-cultural managerial competence across all managerial functions. the book balances theory and practical application.
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